I recently reached out to a small company called Ha'andah Products because a dear friend of mine was trying to help them build their marketing platforms and strategy a bit and asked me for some advice. Being an enthusiastic beardsman, I took a gander through their website and facebook and noticed that they had some pretty.... no so great product shots. So of course, I recommended they immediately invest in some decent photography.
I offered them my services free of charge mostly because I love to help out small businesses, and product photography is a lot of fun for me. And my best friend was trying to help them out with marketing and branding. So in classic Spencer fashion, I jumped right in... I wonder if that ever bothers people. Probably. Oh well.
Anyways, long story short, I took the shots for them and sent them over and they were ecstatic. What small business wouldn't love free work that they didn't ask for?
There is something so satisfying about a well taken product shot. It's so simple, and with the right gear, so easy. But for some reason I find the result just as satisfying as a great concert photo, which is miles more difficult to capture. Product photography is still art in its own right. And believe me, not everyone can do it. The concept of studio - or any artificial lighting comes as a foreign language to a lot - if not most photographers these days. Which is kind of funny because the art of photography revolves around light - natural AND artificial.
A good clean product shot can be the difference between converting an online sale and not. I think a lot of small businesses overlook this aspect of e-commerce, which can be detrimental to the business' success. I don't know any exact numbers, but I do know that in today's world the majority of shopping is done online. So why wouldn't you present your product the best you can?
But enough of my rambling about how to run a small business. I don't have one, so I can't say anything.
I make my living in e-commerce photography. In fact, I work full time as an in-house photographer for a clothing company. So I'm sure I know more about product photography than anyone would ever care about. No aspiring photographer is looking at webstore photos and going "Wow! What an inspiring image! I hope I'm that good someday!"
But the reality is that product photography is very lucrative and in high demand. What company doesn't want sweet professional studio photos of their products? So if you plan to make money as a photographer, you might want to learn the ins and outs of studio (and natural) lighting. There is no shortage of style "photographers" or concert and lifestyle photographers. And unfortunately there is not a lot of money in any of it because there are so many photographers that are willing to do it cheap or free.
It may not be the most glorious field of photography. But it does take a keen eye and a lot of knowledge and skill. Anyone can point a camera at a hot chick with a cool background and click the shutter. Not everyone is good at it, but anyone can do it. Not everyone can walk into a studio full of gear and know what to do. Much less where to start.
Anyways, I feel like I'm kind of rambling. But my initial point was that I do get a lot of satisfaction out of creating a nice set of product shots for small brands and businesses. I'm a sucker for symmetry and simplicity which I convey prominently in my product photography and it's beautiful to me. And of course, there is no better satisfaction than seeing the look on the face of the business owner who loves their product more than anything on earth after I give them their shots.
Check out Ha'andah Products // Ha'andah Products